Interior Design, The future is here.

Serena and Lily Beach Market East Hampton Store Tour

Back in 2016 I published a post about ‘Six of The Best Hamptons Home Decor Stores‘ and one of those stores was the Serena and Lily Beach Market in East Hampton. Ahead of this year’s spring/summer season, the Serena and Lily Beach Market has been redesigned, reformatted and redecorated. Their team kindly invited me to experience the new store and photograph the store to share with you. So, let’s get to it because there’s lots to see!The new Serena and Lily Beach Market store format allows for bigger room sets and more easily accessible product. I love how the store feels so ‘shopable’ – as well as inspiring full room designs, the space also encourages you to pick up, feel and experience the products. In classic Serena and Lily fashion, there’s plenty of beachy textures and colors to go around.The wallpaper folio and sliding headboard wall were two of my favorite new features in the store. Being able to see the wallpapers at scale helps you visualize their individual patterns better than a small sample square; similarly with the headboard wall, being able to see the scale of the headboard options beside one another helps with design decision making.I loved […]

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